Freelance · Web Design & Development

Websites that work
as hard as the

people who use them.

I design and build in Webflow, creating clean, strategic sites where the copy, UX, and visual design are done by the same person who understands communication. No handoff chaos. I'll work with on your site from beginning to end to make sure you get exactly what you envisioned.
Not sure what you need yet?
Webflow
UX/UI design
Copywriting
Brand strategy
Mobile responsive
CMS setup
HTML/CSS
SEO optimization
What makes this different

Copy + design

Your messaging and your layout are built together from the start by one mind. The result actually sounds like you.

Strategy before aesthetics

Every design decision starts with a question: what do we want this person to do next? Beautiful is great. Effective is better. Both is the goal.

SEO built in

Copy is written with search in mind from the first draft. A #2 Google ranking in 90 days for a client is the proof of concept.

Healthcare & nonprofit fluent

I understand patient-centered language, trust-building hierarchy, and the compliance considerations that general designers miss.

You own everything

Built in Webflow so you can update it yourself. No developer dependency, no monthly maintenance fees unless you want them.

Mobile-first, always

Every site is built responsive from the ground up, because most of your visitors are on their phones.
The step-by-step process

1

Discovery call

We talk for 30–45 minutes about your goals, your audience, what you have, and what you need. I ask a lot of questions. This call is free and there's no obligation. I want to make sure we're a good fit before either of us commits.

Free · 30–45 min

2

Proposal & scope

I send a written proposal outlining the scope, timeline, deliverables, and pricing. No surprises. If something needs adjusting, we adjust it before work begins... not after.

Within 3–5 business days of discovery call

3

Brand & content intake

Once a proposal is agreed upon and signed, you fill out a detailed intake form covering your brand, audience, tone, competitors, and goals. If you don't have existing copy, I write it. If you do, I refine it. Either way, this is where your voice gets captured. Any media or photos you want used will be uploaded here.

1–3 days your time · This part depends on you

4

Design & build

I build in Webflow with copy integrated from the start. You get a staging link to review as it comes together. I build mobile-responsive, SEO-optimized, and CMS-ready by default.

1–3 weeks depending on scope

5

Review & revisions

Two rounds of revisions are included in every project. You give feedback, I implement. We can go back and forth until it's right.

2 rounds included · Additional rounds available within reason

6

Launch & handoff

I publish the site, walk you through how to use the Webflow editor, and hand over everything you need to maintain it yourself. A 30-day support window is included for small fixes and questions.

30-day support window included
Recent work
Chiropractor smiling and adjusting a patient, with awards for 19+ years experience and hundreds of 5-star reviews.
Healthcare · Full rebrand

Active Family Chiropractic

Full website redesign (architecture, UX/UI, copy) for a multi-location chiropractic practice. Achieved #2 Google ranking within 90 days of launch.
Webflow
Copywriting
SEO
UX/UI
View live Site →
Website header for Nurtura Chiropractic offering gentle, root-centered care for women and children with appointment scheduling buttons.
Healthcare · Brand identity from scratch

Nurtura Chiropractic

Brand identity, logo, UX/UI, and conversion copy built from scratch for a new practice launch. Built to establish trust and drive appointment bookings.
Brand identity
Logo
Webflow
Copywriting
View live Site →
Man in glasses and checkered suit holding a microphone and paper, next to text about sustainable marketing solutions.
Agency · Full rebrand

Snow Horse Marketing

Full rewrite, including content and copy, for a US national marketing agency. Created case studies and recurring blog content as well.
Brand identity
Webflow CMS
UX/UI
Copywriting
View live Site →
Website homepage with dark background, featuring the text 'a study of place, presence, and perspective,' with navigation links and photo thumbnails below.
Photography · Personal brand

Mytien Thai Photography

Personal branding and portfolio site for a photographer that is visually immersive, clean UX, built to let the work speak without the interface getting in the way.
Webflow
UX/UI
Personal brand
View live Site →
Personal site · Full build

abigailshaw.co

This site. Designed, built, and written entirely by me. It includes a blog, medicinal plant database with 100+ entries, bookshelf, and portfolio. The most complete example of what I do and who I am.
Webflow CMS
UX/UI
Copywriting
Design system
You're on it →
Transparent Pricing
Starter

Landing Page

$650

/ project
One page, fully designed and written. Good for a service page, lead gen page, or event landing page.
  • Up to 6 sections
  • Copy included
  • Mobile responsive
  • 2 revision rounds
  • 30-day support
Most common

Full Website

$1,800+

/ project
Multi-page site with full copy, brand voice, and CMS setup. Most small businesses and professionals fall here.
  • Up to 6 pages
  • Copy for all pages
  • CMS setup
  • SEO optimization
  • Mobile responsive
  • 2 revision rounds
  • 30-day support
Full scope

Brand + Web

$2,600+

/ project
Full website redesign (architecture, UX/UI, copy) for a multi-location chiropractic practice. Achieved #2 Google ranking within 90 days of launch.
  • Brand strategy & voice
  • Messaging framework
  • Full site design & build
  • Copy for all pages
  • SEO + CMS
  • 60-day support

Add-ons

Additional page

$100 / page

$250 / page Blog setup & first 3 posts
Monthly maintenance retainer
From $400Monthly maintenance retainer

From $100 / mo

Copy only (no design)
From $400Monthly maintenance retainer

$50 / page

SEO audit & copy rewrite
From $400Monthly maintenance retainer

From $300

Rush delivery (under 1 week)
From $600Rush delivery (under 1 week)

+30% of plan cost

Prices are starting points. Final scope is confirmed in the proposal.
Healthcare and nonprofit clients: ask about mission-driven rates.
Common questions

Do I need to already have copy, or do you write it?

I write it. Copy is included in every package. If you have existing copy you love, I'll work with it, but most clients start from scratch or need a significant rewrite.

I already have a website. Can you redesign it?

Yes. Redesigns are scoped the same way as new builds. We start with a discovery call to understand what's working, what isn't, and what the goal is.

Why Webflow specifically?

Webflow gives clients full control after handoff. There's  no plugins to update, no developer required for basic changes, and it's significantly faster and more stable than WordPress for most small business use cases.

How long does a project typically take?

A landing page: 5–7 days. A full site: 2–4 weeks. A brand + web project: 4–6 weeks. Timeline depends heavily on how quickly you can review and provide feedback and how bug the project is.

Do you do ongoing work or just project-based?

Both. Project-based is the default. Monthly retainers are available for clients who want ongoing content, updates, or strategic support.

What do you need from me to get started?

30 minutes for a discovery call, willingness to fill out an intake form, and timely feedback during the review phases. The more responsive you are, the faster your project moves.

Ready to build something

worth finding?

Discovery calls are free, low-pressure, and the fastest way to figure out if this is a good fit.
Bring your questions, your goals, and your current site if you have one.
Book a discovery call →View comms portfolio  →LinkedIn →Contact →