Communications  ·  PR  ·  Brand Strategy  ·  Technical Writing

The right words.
At the right moment.

Based in research.

Communications and PR professional with a publishing background, a Cornell research certification, and a track record across healthcare, nonprofit, and sustainability. I build systems that make complex ideas land clearly.
PR Certified · Saylor University 2026
Technical Writing Cert · In Progress
GA4 Certified · Google 2026
Cornell · Medicinal Plants
B.A. Publishing · Summa Cum Laude · 4.0

#2

Google ranking
in 90 days

40%

Revenue growth
via ops rebuild

$5K

Raised in
30 days

98%

OTT ad
completion rate

3×

Industry CTA performance
Featured                                                     
Chiropractor smiling and adjusting a patient, with awards for 19+ years experience and hundreds of 5-star reviews.
Brand strategy  ·  Healthcare  ·  SEO  ·  Team leadership

Active Family Chiropractic:
Full Rebrand & Growth Campaign

Spearheaded a company-wide rebrand for a multi-location chiropractic practice: new website architecture, copy, UX/UI, AI-enabled content systems, and cross-channel campaign execution across social, geofencing, and OTT. Led a 10-person PR and social team end-to-end.
View live site →View OTT vid →Women's Day promo →

#2

Google SEO
in 90 days

3×

Industry CTA
performance

98%

OTT ad
completion

30%

Faster content
production
Flowchart of AI-enabled system showing two branches: Operations with lead handling and Marketing with content production.
Technical Writing  ·  AI Systems  ·  Healthcare  ·  Active Family Chiropractic

AI-Enabled Content Production& Operations System

View SOP →
What it is
A formal Standard Operating Procedure documenting the two-branch AI system designed and deployed at Active Family Chiropractic written to technical writing standards.
Two branches covered
Operations agent: inbound chatbot, outbound lead calling, patient scheduling. Marketing agent: content briefs, draft generation, human review workflow.
Document sections
Purpose, Scope, Definitions,  Roles & responsibilities,  Step-by-step procedure, Quality control, Performance benchmarks, Revision history

50%

Reduction in ad
content creation time

100%

After-hours patient
interaction handled by AI

2×

Faster response time
via AI intake chatbot

0

After-hours team calls
(eliminated entirely)
Selected works
Website header for Nurtura Chiropractic offering gentle, root-centered care for women and children with appointment scheduling buttons.
Brand & Web  ·  Healthcare

Nurtura Chiropractic: Brand Identity & Website

Brand identity from scratch (logo, UX/UI, conversion-focused copy) built to create a trust-first patient experience for a new practice launch.
Brand identity
Logo design
UX/UI
Copywriting
Live Site →
Group of seven people in red shirts outside Active Family Chiropractic & Acupuncture, announcing grand reopening.
PR & Comms  ·  Nonprofit  ·  Crisis

Rapid-Response Fundraising & Media Relations

Acquisition-led messaging campaign mobilizing community support after a facility flood. Press release, community messaging, and donor outreach executed in days.
PR
Crisis comms
Community messaging
Press Kit →
Collage of six advertisements including Heartland United Way donation call, Snow Horse Marketing CEO services, Active Family Chiropractic accolades, woman in business attire, neuropathy awareness with hand holding, and Two Sisters Ecotextiles eco-friendly products.
Internal Comms  ·  Systems  ·  Leadership

Cross-Functional Comms Framework & KPI System

Built the internal communications infrastructure aligning PR, social media, and front office teams, including workflow documentation and a KPI reporting framework.
Internal comms
Process design
KPI reporting
Team leadership
Two female healthcare workers smiling and walking down a hallway while holding papers.
Brand narrative  ·  Multi-channel campaigns

Brand Messaging Campaigns: Healthcare & Nonprofit

Cohesive messaging systems across paid social, organic, OTT, and geofencing. Built for consistency across every audience touchpoint.
98% OTT completion  ·  3× CTA industry standard
Campaign strategy
OTT
Geofencing
Brand narrative
Website homepage with dark background, featuring the text 'a study of place, presence, and perspective,' with navigation links and photo thumbnails below.
Brand & Web  ·  Photography

Mytien Thai Photography: Personal Brand & Portfolio Site

UX/UI design and personal branding that elevated a photographer's portfolio into a clean, visually immersive experience with intuitive navigation and impactful storytelling.
UX/UI
Personal branding
Webflow
Copywriting
Live Site →
Poster for 2024 Earth Week Summit April 22-27 supporting Green Team Academy with spring fundraising campaign.
Campaigns  ·  Sustainability  ·  Nonprofit

Green Team Academy: Strategic Storytelling Framework

Developed strategic storytelling frameworks to amplify global sustainability initiatives and strengthen partner messaging across digital channels.
Nonprofit comms
Storytelling
Sustainability
Case Studies
Case Study 01  ·  Healthcare  ·  Brand strategy

Active Family Chiropractic: Growth & Rebrand

Full rebrand  ·  AI content systems  ·  Cross-channel campaigns  ·  Team leadership
Read full case study ↓
Challenges
A multi-location chiropractic practice with fragmented brand messaging, low search visibility, and no scalable content system. Goal: increase patient acquisition and modernize the brand without losing a decade of earned community trust.
What I did
  • Led full website rebrand: architecture, UX/UI, copy
  • Built & launched AI-enabled content avatar, reducing production time 30%
  • Managed 10-person cross-functional PR, social, and comms team
  • Executed A/B-tested campaigns across social, geofencing, and OTT
  • Implemented interactive patient intake forms to reduce friction
Results

#2

Google SEO
in 90 days

3×

Industry CTA
performance

98%

OTT ad
completion

30%

Faster content
production
My Role & Scope
Strategy, execution, and team leadership. Owned the full project lifecycle, including brand audit, site redesign, campaign strategy, team management, and performance reporting.
Case Study 02  ·  Marketing ops  ·  Revenue growth

Snow Horse Marketing: Sales & Operations Rebuild

Startup  ·  Onboarding systems  ·  BDR/SDR training  ·  Revenue growth
Read full case study ↓
Challenges
A marketing startup with no scalable sales process, slow client onboarding, and inconsistent messaging. Goal: rebuild operations to support revenue growth and reduce ramp time for new clients.
What I did
  • Designed scalable onboarding systems and automated workflows
  • Developed data-driven sales decks and prospecting processes
  • Trained BDR/SDR teams on new processes and messaging
  • Led website redesign aligned to ideal customer profile
Results

40%

Increase in revenue within first year

25%

Shorter sales cycles within first year
My Role & Scope
Owned end-to-end sales and marketing lifecycle—strategy, execution, hiring, creative development, and operations. Led full company rebrand, including website, external comms media kit, and internal materials.
Case Study 03  ·  PR  ·  Nonprofit  ·  Crisis comms

Flood Relief Fundraising: Rapid-Response PR Campaign

Crisis communications  ·  Community messaging  ·  Press release  ·  $5K raised
Read full case study ↓
Challenges
A facility flood forced a temporary closure with zero notice. The goal: mobilize community support, maintain trust, and raise emergency funds — all within days of the event.
What I did
  • Drafted and distributed press release within 24 hours
  • Built community-first messaging framework for all channels
  • Coordinated donation campaign tied to patient acquisition offer
  • Maintained brand trust through transparent, human communication
Results

$5K

Raised in
30 days

30 days

From crisis to reopening
My Role & Scope
Sole communications lead. Wrote all copy, managed all channels, and coordinated the donation campaign strategy from conception through execution.
Tools & platforms

What I work in daily.

The platforms and tools I'm fluent in and how I've used them.
Certified items marked. "Fluent" means used on real client work. "Building" means actively developing.

Webflow

Fluent
Design, build, and launch. Every client site and this portfolio lives here.

Google Analytics 4

Certified · 2026
Campaign performance, traffic analysis, and conversion tracking across client accounts.

Adobe Cloud

Fluent
InDesign for editorial layout and print production. Photoshop and Illustrator for creative assets and brand work.

Go High Level

Fluent
CRM, automation, and campaign management for healthcare and service businesses.

Canva

Fluent
Fast creative production for social assets, presentations, and client-facing materials.

Microsoft / Google

Fluent
Day-to-day documentation, reporting, and client communication across every project.

Salesforce

Fluent
Contact management, pipeline tracking, and client relationship organization across sales and marketing workflows.

Hubspot

Fluent
Inbound marketing, email campaigns, and CRM workflows for lead nurturing and client retention.

Muckrack

Building
Media database for PR outreach, journalist research, pitch tracking, and coverage monitoring.

HTML / CSS

Building
Enough to build custom Webflow components, troubleshoot layouts, and work without a developer for most tasks.

A writer & designer who knows

the audience and the data.

I came up through publishing (editing, design, rhetoric) and spent the last several years applying that foundation to brand communications, PR, and campaign strategy. I write clearly, think analytically, and I'm certified to back it up.
Download CVPersonal site →LinkedIn →Contact →