Abigail Shaw

Communications & Marketing

Selected Work

Messaging, campaigns, and execution that demonstrate strategic impact

Website Messaging & Structure: Healthcare

Patient-centered messaging + information hierarchy that improved clarity and engagement.

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Rebuild Fundraiser announcement postcard.

Rapid-Response Fundraising Messaging

Generated $5K in flood relief funding in 30 days through acquisition-led communication.

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Digital Communication & Audience Experience

Websites and campaigns designed to clarify messaging, reduce friction, and drive action.

Internal Communication & TEam Alignment

Frameworks and workflows that helped cross-functional PR, social media, and front office teams communicate clearly.

View Example KPI Report

Strategic Storytelling & Video Messaging

Audience-focused video communication designed to inform, engage, and drive action.

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Brand Narrative & Messaging Campaigns

Clear, cohesive messaging that aligns brand voice, values, and audience understanding.

Case Studies

Growth & Rebrand case study card showcasing growth statistsics.

Case Study card showcasing sales and revenue growth.

Case Study card showcasing fundraising and execution.

About Me

I’ve worked across healthcare, nonprofit, and sustainability organizations, leading rebrands, integrated campaigns, and community-focused initiatives. My experience spans digital communication, fundraising, internal brand alignment, and cross-functional leadership.

I care about communication that has purpose and reaches the right audience.

Outside of work, I enjoy reading, spending time outdoors, and creating things with my hands. I have experience with UI/UX deisgn, HTML, and I'm currently learning Flutter.

Hi from Abigail

I’m interested in clear copy, strong design, and transparent leadership. Well-executed work can be both effective and enjoyable.